What is at stake is nothing less than how Ina is present in the digital age. As our Institute, built around images and sounds, stands at the epicentre of the radical changes of our time induced by digital technology and social media, the challenge lies in the way we are present in the digital age.
These changes lead to questions, which crucially challenge all companies, and especially those, like Ina, whose very vocation it is to organise, enhance and share audiovisual content and know-how.
Our corporate plan measures the full extent of this ambitious, vital challenge. We are convinced that in a society governed by the instantaneous, overwhelmed by a profusion of images broadcast over and over again, which gradually removes the distinction between new releases and archives, the relevance of our offering is more important today than overabundant content.
Ina’s other great challenge is to make its products and services accessible, to bring them together within a major digital portal which, in just a few clicks, will offer renewed, simplified, consistent access to all of Ina’s activities, content and services by the end of 2019.
The “Hub” embodies a new modus operandi, which focuses on usages and access quality. It symbolises a new state of mind, a new way of functioning that sets the user at the heart of our corporate approach. This state of mind governed the design and development of our new website, and in tomorrow’s world will strengthen Ina’s vitality and the relevance of its offering, for the greater good of all of its audiences and customers!